Boost Click Through Rates for Blog Posts & Create Titles That Convert in 2026 [+ Examples]
Writing good quality blog posts takes time, energy, and brainpower—so of course you want people to actually read them once you hit publish, right?
But honestly . . . if your headline doesn’t grab attention, most people won’t even make it past the title.
Yep, your blog post title is that important.
It’s the first impression. The hook. The reason someone clicks—or scrolls right past. So if you’re wondering how to boost your click-through rates and get more eyes on your content, it all starts with your headline.
The good news?
You don’t need to be a professional copywriter to write blog titles that pop. I’m breaking down exactly how to craft clickable, scroll-stopping, traffic-boosting headlines that actually get people to your post.
Let’s talk about it.
This post may contain affiliate links which means I may receive a commission if you click a link and purchase something that I’ve recommended – at no extra cost to you, of course. As an Amazon Associate, I earn from qualifying purchases. You can check out my disclosures here.
What is a clickthrough rate (CTR)?
A click-through rate (CTR) is a way advertisers measure their success with online advertisements. A high CTR means more people are clicking through ads and going directly from there to purchase products being sold by those ads’ sponsors; this type of result can mean higher profits for companies who run them as well as greater exposure and better reputation among consumers for sponsoring brands themselves.
Clickthrough rates accurately reflect blog engagement. CTR is calculated by dividing the number of clicks on a specific link or advertisement to the total amount of impressions it has received.
How do I boost my blog’s CTR?
Running a successful blog is based on many different factors. The title is only a part of what you will need to get readers to actually click on your blog’s url.
Other elements that increase the click-through rate:
- Meta description
- Relevance
- Keywords
- Being strategic
Meta Description
Meta descriptions are brief summaries of a webpage that typically appear below the page title in search engine results pages. They share important information about your website and encourage visitors to explore more on your site.
The importance of meta descriptions is highlighted in a recent study by HubSpot which found that the click-through rate on well-crafted, compelling meta descriptions was 8 times higher than those without.
Side Note: You can tailor the meta description to display what you choose. I like adding an action word and using the page title instead of the site title.
Relevance
Relevance is a powerful tool when it comes to writing blog titles. By using the right combination of words, you can attract more readers and help them find your content with ease.
Keywords
Many people struggle with how best to optimize their headlines so that they rank higher in search results, while still enticing the reader to click. Using the most important keyword in the blog headline will help with this – and to rank as well.
Tips on How to Increase Click-through for Blog Posts
1 – Be strategic when generating blog titles
There are hundreds of catchy, high-converting blog post titles. Make it interesting for your readers.
Try to keep it short & use action words are high converting!
Get a free list of 100 action words and start increasing traffic to your website.
- Use Numbers and Lists
- Entice the Reader
- Use Action Verbs
Use Numbers and Lists
Using numbers in your title helps your headline stand out. For whatever reason, it’s said that people are drawn to numbers and lists. So this might be including the year (2022), 5 Ways to _____, 15 Best Summer Dresses ____, etc.
Entice the Reader
The title of your blog post is the first impression you make on people. It needs to be catchy and engaging, but also well-written so that it can stand out from other posts.
Use Action Verbs/Term
It’s said that you can see up to a 30% increase in the click through rate with your title.
What are some action words that will help boost your click through rates? Here’s a list of our favorite action verbs that can help you when brainstorming titles.
2 – Save Time with a Blog Title Generator
Use the CoSchedule Headline Analyzer
So, the CoSchedule Headline Analyzer is a free tool that analyzes the title you enter and scores it on the overall structure, grammar, readability of your headline, and if it’s too long or too wordy. It also gives you tips on how to possibly improve it.
Side Note: CoSchedule makes you enter your name, email address, and website in order to use this tool. While it may not be the perfect solution, it can be somewhat useful to some. I used this when I first started blogging.
3 – Use ChatGPT
Another great time-saver?
Use ChatGPT to brainstorm and create headline ideas for your blog post. Just tell it your topic, your target audience, and the tone you’re going for—and it’ll whip up options in seconds. You can tweak what it gives you or use it as a jumping-off point to write your own. If you need help with how to use ChatGPT, join the Marketing ‘Glow Up’ Society.
4 – Apply SEO for Increasing CTR
If you are not familiar with SEO, you will definitely wanna get familiar – real quick! SEO stands for Search Engine Optimization. Part of the SEO process is using keywords and phrases that describe what your content is about. Keyword research tools tell you how often certain words and phrases are searched and how those searches change over time.
If you would like help with learning SEO tactics, I highly recommend this ebook that I personally learned a lot from.
If your primary objective is SEO, it’s imperative that you use:
- the main keyword(s)
- keep it short
This makes it possible for people to find your website via search engines. There are different tools that you can use to search for keywords. While, I’ve used them all, I currently personally use Ahrefs. I have used free tools in the beginning however I discovered how ineffective they are and it cost me big time.
I know how it is in the beginning so if you are like I was and want a keyword search tool that’s affordable and still somewhat effective I recommend this one.
Here are my top 4 picks to choose from:
- KeySearch – this is the best alternative if you are on a tight budget. It’s only $13.60 a month (through this link and with the code KSDISC).
- The Keyword Finder
- SEMRush – is on the higher end however offers great features. They offer a free 7-day trial.
- Ahrefs – this one is also on the higher end. They offer great features are a 7-day trial for $7.
You want to search for low-competition keywords. You want words and/or phrases that are being searched often AND what you want your post to rank for.
For SEO purposes, the title should be 60 characters or less. It’s important because if your title is longer than 60 characters, Google will randomly cut off your title/headline with a […]. Try to avoid this when you can but it’s not always easy while keeping the other tips in mind.
5 – Choose a blog title style that will increase the CTR
There are a number of styles that are used when creating titles that convert. These types are the most commonly used:
- Educational
- Questions
- Comparison
- Trendy Topics
- Secrets
- Shock
- Tips & Tricks
- Wonderstruck
- Fearful
- Be the Expert
- Importance
- How-To
- Relate to Your Audience
- Fun
- Data-Driven Life Lessons
Some Examples of Titles that Convert and Boost CTR
- [#] Things Your ______ Doesn’t Tell You
- Stop! _________ Is Not __________
- The Dos and Don’ts Of __________
- [#] Mistakes You’ll Never Make Again
- How To ______ : [#] Tips Experts Swear By
- I Don’t Regret______. But Here’s What I Would Do Differently!
If you want more examples and the option to keep a copy for yourself, be sure to grab it below.
How to Get More Clicks on Your Blog Posts (CTR)
- Use strong, short and long-tail keywords
- Use numbers and lists
- Use action words
- Must express what the post is about – clearly!
- Think about your audience and what they want
- Consider the who? what? when? where? and why? when writing the headline/title and the actual post
- Invest enough time in creating the headline/title
Need help implementing what you need to do to make your business more visible online?
Come join the Marketing ‘Glow Up’ Society—we’ll do it together.
